If you have an online business, a great investment that would give invaluable assistance is an email auto responder service. This valuable tool can help you on two accounts- to generate cash and to get as many leads as you want. Most sales are not closed until the fifth or sixth contact with your prospect, and the email auto responder does this for you automatically, even while you sleep.
What You Should Look for in an Auto Responder Service
It isn’t enough to sign up for the first auto responder service you hear of. You have to make sure that the service you choose will be tailored to your needs, and has all the features you require. If you’re new to the concept, here are a few basic guidelines you can go by.
Deliverability- Not all service providers have deliverability. This refers to the service’s ability to place your email into the subscribers’ inboxes. The problem with a lot of auto responder software, and even some of the more popular services, is that they do deliver, but not straight into the inbox. In many cases, they end up in people’s spam box or even into their trash. Most people do not bother to go through their spam or trash, and that will kill your chances of making a sale.
Capacity for many subscribers- Naturally, you would want the greatest capacity for subscribers. Find out the number of subscribers each service can accommodate and choose one that can comply with enough subscribers for your needs. Unfortunately, many services charge extra fees if you want to add more subscribers than usual, so ascertain beforehand if this is the case.
Ability to track customers- You will want to find out how many people clicked on your links, so a tracking ability in an auto responder can help you with this. If you are a shrewd businessman, you will be aware that constant evaluation of your potential customers’ activities is essential. That way, if they are not going in the direction you would want, you will be able to make alterations in your presentation or in other factors that will bring them in.
After making your own list of all the features or abilities you desire in an auto responder, you can go through all the available ones in the market. Compare them with your list to find out which one best suits your preferences, and fits within your budget as well.
Auto Responder Software Vs. Service
If you’ve already decided that an email auto responder will be just the thing for your business needs, you can proceed by tackling yet another question. Should you just purchase auto responder software, or sign up for a service?
If you have never used an auto responder before, or if you have, but do not want the additional headache or something else to worry about, then by all means, go for the service. There are so many reasons why most people prefer the service to getting their own script or software.
Affordability- Although some people argue that they would rather get their own software because it is a single and not a continued investment, the fact is that the services aren’t steep at all. The initial investment, however, for buying the software, can be. Also, you will also have to pay for it each time you want to upgrade. A service takes care of all of this for you with the same monthly fee.
Updates- If you sign up with a service, you can be assured of always staying ahead with regards to the latest features and services. You don’t need to find that out through your own efforts; the service keeps track for you. There is no searching required- they will simply pop up on your main page where you can conveniently spot them.
Deliverability- Remember one of the most important features you should seek in an auto responder? That is something that an auto responder service can provide you. Even if many people argue that you can achieve this through your own script, there is high incidence of being blacklisted on that front. They can also provide you with other features that relate to this aside from an IP address, such as technical settings and other factors. Installing content of this nature requires a lot of technical expertise and the added effort.
These are the advantages of an email auto responder service over having your own software. Once you have decided to find yourself a good service, you will have taken the first step towards a successful online business.